VaVa Virtual Assistants

FounderScale Case Study

At a Glance:

Client:

VaVa Virtual Assistants

Industry:

Business Services

Location:

Atlanta, Georgia

Company Size:

51-200 Employees

Background

VaVa Virtual Assistants is a virtual staffing company that partnered with FounderScale to streamline operations and automate activity on HubSpot. 

Services Provided:

  • HubSpot Workflow Configuration

  • Strategic Automation Coaching

  • Email & Task Templates
VaVa Virtual Assistants logo

“I wish I could give 100 stars! They were awesome.”

Lauren Gall

Co- Founder, VaVa Virtual Assistants

Core Problems to Solve

No structured workflow for QA and onboarding

Account managers lacked a reliable, repeatable system to manage client onboarding and quality assurance.

Limited internal expertise with advanced HubSpot tools

 Without data-driven insight, the team was unsure how to tailor their messaging, layout, and “stickiness” of their content.

Disorganized communication process

Templates, sequences, and task systems were not yet optimized, affecting the team’s efficiency.

Quick Wins

Launched 2 fully built-out HubSpot workflows improving client onboarding and QA

Delivered live, in-depth training that empowered the internal team to expand automations independently

The Solution

FounderScale stepped in as a strategic partner—not just to configure HubSpot, but to coach VaVa’s team in how to use it with greater sophistication and purpose. The engagement included:

  • Live, weekly sessions with real-time automation builds

  • Custom HubSpot workflows for account management and onboarding

  • Email templates, task sequences, and automation training

  • Clear action items between calls to move implementation forward quickly

By the end of the engagement, the VaVa team had two high-impact workflows in place and the knowledge to expand automations on their own.

“Maria was really great to work with and so knowledgeable.”

“Maria understood our unique business case and gave us several workflow solutions our account managers could choose from. She was patient, fast, and thorough.”

"We needed to streamline our HubSpot workflows—and FounderScale made it happen, fast."

Summary (TLDR)

  • Two new workflows launched for onboarding and QA
  • Internal team trained to build and manage future automations
  • Strong communication, patience, and high-impact collaboration
  • Fast turnaround and clear ROI from minimal investment

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