If you are the founder of a B2B brand, or you lead sales and marketing for a B2B brand, chances are you’ve done a good bit of account-based marketing (ABM) without even knowing it.
Account-Based Marketing is a system of operation that enhances marketing, sales, and service by properly aligning the organization. To truly understand how everything works together and the impact it can have on your business, you have to dig into the details and learn the system. That is why we have put together a list of the Top 5 Account-Based Marketing Books and ranked them using Amazon reviews.
ABM is B2B.
4.6 out of 5 | 153 Reviews
"Fantastic book! I've read, scribbled on, highlighted and taken many notes of new things to try. It's a very practical book with lots os stories from ABM professionals. Whether you are a beginner with just some basic understanding of ABM or already started in your path, this book will help you build the foundation of your program and remind you of some of the steps you might have skipped along the way. Although it was written by an ABM vendor, at no point it becomes a sales pitch. I can't recommend it enough. Totally worth getting a hard copy so I can revisit it as I work through my plans."
A Practitioner's Guide to Account-Based Marketing
4.2 out of 5 | 33 Reviews
"This book was recommended to me by a client’s Chief Sales Officer – I’m glad I found it. As a consultant who provides account strategy and planning guidance to technology and professional services sales and marketing organizations I found this book extremely informative. It provides practical advice, tools and checklists that can be immediately implemented in the account planning process to grow relationships and revenue within targeted accounts. The book provides a roadmap for bringing additional value to one’s most important accounts by creating customized sales and marketing programs and activities and integrating them with the strategic account planning process."
No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and marketing
4.5 out of 5 | 23 Reviews
"The old B2B playbook many of us have grown accustomed to just doesn't work anymore. Nobody likes making (or receiving) cold calls or emails "blasts." Luckily with the right technology, there's a better way. Even though the book talks about some pretty advanced marketing concepts and technologies, Latane Conant's style makes the themes easy to understand, actionable, and most importantly, NOT boring. It's a quick read with lots of illustrations and real-world examples. Highly recommend!"
Account-Based Marketing for Dummies
3.4 out of 5 | 23 Reviews
"Account-Based Marketing is something I know very little about. But when the author began to talk about the lack of communication between the Sales people and the Marketing people I knew exactly what he meant. In the companies I've worked for there is frequently a ridiculous lack of coordination and communication between these departments. Groups that really have a lot in common.
So what you get in this book is a way to connect these functions/people to make your business stronger. To that end the book talks about the different aspects of the problem that you might face. Everything from personas to Marketing Technology (the software you might need) and how to tie things back to the account. And more, of course."
Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue
3.6 out of 5 | 15 Reviews
"Many companies talk ABM but don't fully implement a strategy that works. I am a growth consultant, and have witnessed half-baked ABM that doesn't pay off. This is a step-by-step guide written by DemandBase leaders that are 100% focused on ABM. It is real-world advice for getting your ABM strategy off the ground."
What are your favorite account-based marketing books?
Account-Based Marketing is one of many strategies available to help you scale your business - but is it the right strategy for you? We can discuss this and more during your free 30-minute consultation. Contact us today.