Shane Smith Law
FounderScale Case Study
At a Glance:
Client:
Shane Smith Law
Industry:
Legal Office
Location:
Charlotte, North Carolina
Company Size:
51-200 Employees
Background
Shane Smith Law is a personal injury and accident law office in Charlotte, North Carolina. Founderscale worked with Shane Smith Law to automate their marketing campaigns around three main customer lifecycles.
Services Provided:
- Email Marketing
- SMS Marketing
- HubSpot Optimization
- Marketing Automation Strategy
“FounderScale’s thoroughness, organization, and communication is unparalleled. They have been a true partner to us through the duration of this project.”
Core Problems to Solve
Manual HubSpot data work
Too much time was spent entering and managing data in HubSpot manually.
Disconnected campaign strategy
No structured email or SMS approach for different client segments.
Stalled nurture journeys
Long-term nurturing of leads lacked automation and scalability.
Quick Wins
65% reduction in manual data entry time via HubSpot optimization
Closed deals and revenue directly attributed to new email and SMS campaigns
The Solution
FounderScale partnered closely with Shane Smith Law to deliver a custom-built marketing automation strategy across three lifecycle stages: prospecting, active clients, and long-term nurture.
Key elements included:
- Email and SMS Campaign Development for three client journey phases
- HubSpot Optimization, drastically reducing time spent on manual data tasks
- Dedicated account support from a responsive and communicative team
FounderScale implemented targeted outreach and automated workflows that not only streamlined internal operations but also drove measurable revenue impact.
“Since partnering with FounderScale, my time working with manual data manipulation has been reduced by approximately 65%.”
“They addressed the needs of our team and provided excellent value.”
"We needed to automate and accelerate our marketing—and FounderScale delivered."
Summary (TLDR)
- 3 distinct lifecycle campaigns launched
- 65% less time spent on HubSpot data entry
- Closed deals and real ROI from marketing automation
- Timely delivery and smooth project management
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