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RevenueScaling · In-Person Workshop · Full Day

Your Revenue Goal
Shouldn’t Be a Guess.

A full day, in person, to demystify how next year’s number gets set, so your marketing goals come from the same math the C-suite and sales are using.
Reserve a Date

Demystify Revenue Goals.

When leadership and sales aren’t aligned, marketing inherits goals nobody can explain. This session shows you where the number comes from and what marketing actually owns inside it.
The Session

Get Marketing Goals That Come From the Revenue Plan

Marketing directors are handed MQL and spend targets disconnected from how the company actually plans to grow. Over a full day in the room, Josh Sweeney walks through the same frameworks FounderScale uses with revenue leaders to trace a company revenue goal down to pipeline coverage, CAC, and the lead sources marketing should be funding.

Bring your 2027 budget and targets. You’ll leave with the language to align the C-suite and sales on what marketing is accountable for, and what it isn’t.

Full day, in person

Facilitated sessions, worksheets, and working time

Led by Josh Sweeney

Founder & President

FounderScale

Limited Sessions Available

Exclusive workshop — pricing shared on request

Who It’s For

Anyone Accountable for Pipeline

Built for marketing, sales, and revenue leadership decision makers.

Marketing Directors

Owning demand generation against a number set elsewhere.

VPs of Marketing

Defending next year’s budget to the C-suite.

Demand Gen Leads

Translating a revenue goal into channel-level targets.

RevOps Leads

Reporting on attribution nobody agrees on yet.

What You’ll Learn

Outcomes That End the Guesswork

1Trace a company revenue goal down to marketing-sourced pipeline targets
2Pinpoint your most reliable and scalable lead sources
3Evaluate and optimize your sales and marketing budget allocation
4Understand and reduce Customer Acquisition Cost (CAC)
5Align the C-suite, sales, and marketing to a single 2027 goal
What’s Included

Everything You Need

✓  The RevenueScaling goal-to-pipeline workbook

✓  A full day of expert facilitation by Josh Sweeney

✓  Benchmarks to compare your CAC and channel mix against industry standards

✓  The RevenueScaling book and workbook to take home

RevenueScaling book
5-Star Ratings

What Marketing Leaders Say

★★★★★
My biggest takeaway has been quantifiable, actionable data relevant to my industry. I can compare what I have to industry standards and now have a clear road map and plan to really accelerate my success.

Business Owner

★★★★★
This workshop saved me tens of thousands of dollars. I was about to spend money testing a bunch of marketing and growth ideas, but Josh helped me focus on the ones most likely to work instead of wasting time and budget on low-odds options.
Business Owner

★★★★★
I was blown away by the quality and insights. I’ve invested in a ton of lead generation, marketing and sales offerings, and it was always a losing gamble. Josh completely transformed my mindset on a strategic level. Our sales grew significantly.
Business Owner

Josh Sweeney
Your Facilitator

Josh Sweeney

Founder & President, FounderScale

Josh helps founder-led companies scale revenue intentionally and sustainably. A seasoned entrepreneur who built and exited Atcore Systems, he equips leaders with practical strategies: aligning sales and marketing, setting measurable goals, and building the systems that turn Founder Revenue into Scalable Revenue.
Author of RevenueScaling and facilitator of private revenue workshops for leadership teams across the country.

Stop Marketing Toward a Number Nobody Explained.

Stop guessing. Start growing.

Reserve a Date
Start Scaling

Reserve a Date

Tell us a bit about your team, and we’ll follow up with dates, location, and pricing.