Your sales team needs the right sales enablement content to support deals through the pipeline. The sales enablement content matrix and explainer video will help you understand how content impacts the sales process.
What is a Content Matrix??
A content matrix is a grid that organizes your content and describes its value in easy-to-read columns. You can glance over your content matrix to identify areas in your content strategy that are lacking.
By watching this video you will learn:
- What sales enablement is
- How sales enablement content affects the deal
- How content supports the buyer's journey
- What content your sales team needs