Perry Construction Management
FounderScale Case Study
At a Glance:
Client:
Perry Construction Management
Industry:
Commercial Construction
Location:
Atlanta, Georgia
Company Size:
11–50 Employees
Background
Perry Construction Management LLC specializes in managing capital for complex construction projects, especially in the food and beverage industry. Founderscale helped to implement HubSpot automations that support the sales pipeline.
Services Provided:
- CRM Consulting & Implementation
- Revenue Operations Playbook
- HubSpot Sales & Ops Hub Setup
- Workflow Automation & API Integration
“FounderScale helped us automate 40+ hours of monthly spreadsheet manipulation by effectively implementing the HubSpot API. We significantly increased the accuracy of our data and the deliverability of our emails using automation.”
Core Problems to Solve
Manual processes consuming time
Sales and marketing teams were bogged down with spreadsheet manipulation and data validation tasks.
Lack of process documentation
No centralized playbook or sales framework led to inefficiencies and inconsistent execution.
Disconnected systems & tools
Recruiting, lead scoring, and deal tracking were handled manually or outside HubSpot, reducing visibility and accuracy.
Quick Wins
Automated over 40 hours/month of manual spreadsheet work
Implemented scalable, personalized email sequences for sales
Replaced all import/export steps with repeatable HubSpot workflows
The Solution
FounderScale collaborated with Perry Construction Management to:
- Develop a Revenue Operations Playbook tailored to their sales team
- Design and implement HubSpot workflows that automated:
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- Lead scoring
- Deal pipeline stages and transitions
- Email validation and outreach processes
-
- Train sales reps on HubSpot usage to ensure adoption
- Automate their recruiting pipeline for streamlined candidate management
- Replace outdated import/export methods with fully integrated systems via the HubSpot API and Ops Hub
FounderScale’s team ensured timely delivery and high responsiveness, keeping the project aligned with Perry’s goals and growth needs.
"FounderScale worked closely with us to understand our workflows and deliver scalable automation that cut 40+ hours of manual work per month."
“Now we have the tools and reporting in place we need to grow our business.”
Summary (TLDR)
- 40+ hours/month saved from manual tasks
- Personalized, scalable sales outreach enabled
- Fully automated lead scoring and deal tracking
- Streamlined recruiting and data management processes
- Unified tech stack with real-time visibility and accurate reporting
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