North Street Creative
FounderScale Case Study
At a Glance:
Client:
North Street Creative
Industry:
Advertising & Marketing / Sports Software
Location:
New York City, NY
Company Size:
11–50 Employees
Background
North Street Creative is a digital creative agency that specializes in brand identity, websites, and content. Founderscale helped to create a scalable marketing strategy.
Services Provided:
- Digital Strategy
- Inbound Marketing Roadmap
- Founder Transition Support
"FounderScale understands the unique challenges we face in scaling our organization."
The Challenge
As a fast-growing creative services agency serving the sports software sector, North Street Creative needed a scalable marketing strategy that went beyond founder-led referrals and ad hoc campaigns.
They were searching for a partner who could:
1. Break down their offerings, audience, and positioning
2. Build a tactical inbound plan across multiple channels
3. Recommend clear next steps for in-house execution
Highlights
Custom inbound marketing strategy delivered
Multi-channel roadmap including tactical content and scheduling
6-week sprint with weekly collaboration and feedback
The Solution
FounderScale led a focused 6-meeting engagement that covered:
- Market & Positioning Deep Dive: Clarified service differentiators and ideal buyer profiles
- Content Mapping & Channel Strategy: Identified core content themes and relevant digital channels
- Calendar Development: Created a recommended publishing and outreach cadence
- Internal Execution Support: Designed the plan for a team-led rollout beyond the engagement
All sessions were built around strategic discussion with deliverables refined between meetings.
“They developed a multi-channel tactical marketing strategy with content recommendations and a proposed schedule.”
“As a founder-led company themselves, FounderScale understands the unique challenges we face in scaling our organization with marketing that expands beyond the founder's personal network.”
Summary (TLDR)
While the strategy was newly implemented at the time of review, the client now has:
- A complete inbound marketing playbook
- A scalable strategy the in-house team can act on
- A framework that frees the founder from being the sole growth engine
Schedule a Consultation
FounderScale helps founder-led companies cut through the noise and generate real growth.