Mystica Retreat Center
FounderScale Case Study
At a Glance:
Client:
Mystica Lodge & Retreats
Industry:
Wellness & Fitness / Hospitality
Location:
Liberia, Costa Rica
Company Size:
1–10 Employees
Background
Mystica Lodge and Retreat Center is a wellness-focused retreat in Costa Rica that specializes in comfort, yoga, healing, and adventure. FounderScale helped to optimize Mystica's sales strategy and brand exposure in untapped markets.
Services Provided:
- Sales Amplify Campaigns
- LinkedIn Outreach
- HubSpot CRM Setup
- Newsletter Development
“We developed several relationships with potential leads and closed 2 deals, leading to a potential ROI of 250%. I was impressed with the innovative ideas and 5-star service they provided.”
Core Problems to Solve
Lack of lead generation strategy
Mystica Lodge needed a clear, proactive way to reach retreat leaders and fill upcoming seasons.
Low brand exposure in new markets
As a Costa Rica-based center, Mystica needed greater visibility among international retreat organizers.
Manual sales efforts were inefficient
Without a system for managing outreach and follow-ups, lead conversations weren’t being maximized.
Quick Wins
250% return on investment from outreach campaigns
Stronger lead pipeline through personalized LinkedIn outreach
Newsletter created to support long-term marketing
The Solution
FounderScale implemented its Sales Amplify system, tailored specifically for the retreat industry:
- HubSpot CRM Setup: The team helped configure and customize HubSpot to track sales conversations and workflows.
- Sales Outreach via LinkedIn: FounderScale developed and executed a targeted LinkedIn outreach campaign to yoga instructors, coaches, and wellness retreat leaders worldwide.
- Newsletter Strategy: To complement outreach, they created and launched a branded newsletter, aimed at nurturing future leads and strengthening relationships.
- Campaign Execution & Optimization: Throughout the engagement, FounderScale monitored performance, provided follow-up recommendations, and ensured every lead had a clear next step.
“The FounderScale team communicated effectively and were proactive on providing results.”
“We developed several relationships with potential leads and closed 2 deals, leading to a potential ROI of 250%. I was impressed with the innovative ideas and 5-star service they provided.”
Summary (TLDR)
- Closed 2 high-value retreat bookings
- 250% return on investment
- Increased lead engagement
- Built a sustainable outreach + nurture system
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