MDOutlook
FounderScale Case Study
At a Glance:
Client:
MDOutlook
Industry:
Life Sciences / Marketing
Location:
Atlanta, Georgia
Company Size:
11–50 Employees
Background
MDOutlook works with life sciences companies to drive strategic development and provide insights along every phase of the pharmaceutical branding journey. MDOutlook came to FounderScale to improve its organic search traffic.
Services Provided:
- SEO Strategy
- PPC Management
- Content Marketing
- Keyphrase Research & Optimization
“We have had several wins since working with FounderScale.”
Core Problems to Solve
Low organic visibility
The company wasn’t attracting enough inbound leads from organic search despite a strong industry reputation.
Lack of strategic SEO content
The marketing team needed help translating subject matter expertise into search-optimized content that performs.
Underutilized PPC and content opportunities
Paid and organic channels weren’t working together to amplify exposure or drive measurable ROI.
Quick Wins
Significant increase in search impressions, clicks, and keyword rankings
Published content on a high-authority industry site, driving new exposure and a qualified lead
The Solution
FounderScale partnered with MDOutlook to lead a dual-track SEO and PPC strategy focused on visibility and lead generation. Their team worked closely with the internal marketing director to:
- Conduct keyword and keyphrase research aligned with strategic targets
- Create and publish optimized content supported by professional graphics
- Implement a content calendar and approval process for ongoing collaboration
- Ensure SEO and PPC were aligned to increase exposure and lead quality
FounderScale's consistent delivery and creativity helped elevate the company’s online presence and deliver measurable results.
“Our metrics indicate a large increase of impressions, clicks, and position every month.”
“FounderScale brought innovative ideas and five-star service. One of the articles they developed was picked up by a high-authority website—and brought us a high-value lead.”
"We wanted to rank better in search—and FounderScale made it happen."
Summary (TLDR)
- Steady increase in impressions, clicks, and search position
- High-authority site publication of branded content
- Tangible lead generation from SEO content
- Collaborative and creative execution
- Clear ROI from expanded engagement
Schedule a Consultation
FounderScale helps founder-led companies cut through the noise and generate real growth.