Mailbox Project
FounderScale Case Study
At a Glance:
Client:
Mailbox Project
Industry:
Home Services
Location:
Suwanee, Georgia
Company Size:
11–50 Employees
Background
Mailbox Project provides repair, restoration, and replacement services for homeowner mailboxes and neighborhood signage. They came to Founderscale to get assistance implementing a lead tracking and management system.
Services Provided:
- Lead Tracking & Management
- Customer Acquisition Cost Analysis
- Digital & Marketing Strategy
“They did everything on time and met our expectations. FounderScale helped us better pinpoint how to drive the correct type of leads to our business.”
Core Problems to Solve
Unclear lead tracking
The client lacked visibility into which leads were most valuable and how to track them effectively.
High customer acquisition cost (CAC)
Without data, it was difficult to know how to reduce CAC and improve marketing ROI.
Need for focused outreach
The company wanted to target the right leads to increase revenue efficiently.
Quick Wins
Established key lead categories for more precise tracking.
Enabled tracking of customer acquisition cost (CAC) for informed marketing decisions.
The Solution
FounderScale worked closely with Mailbox Project to implement a lead tracking and management system that:
- Defined key lead categories to classify and prioritize incoming prospects
- Tracked leads throughout the sales process to measure conversion and value
- Leveraged technology and data to calculate the current CAC and identify opportunities to lower it
- Provided actionable insights for targeted outreach to maximize lifetime customer value (LTV)
Throughout the project, FounderScale maintained strong communication and delivered on schedule.
"FounderScale helped us identify and lower our customer acquisition cost to drive better leads."
“They helped refer us to solutions to help drive down our CAC once we could see where the true value came from.”
Summary (TLDR)
- Clear tracking of leads by key categories to improve sales focus
- Visibility into CAC enabled strategic decisions to lower acquisition costs
- Targeted outreach aligned with customer lifetime value insights
- Timely project delivery with responsive support
Schedule a Consultation
FounderScale helps founder-led companies cut through the noise and generate real growth.