Josh Sweeney - Speaker Profile

Bio

Josh Sweeney is a seasoned entrepreneur, who’s relentless drive has given him the platform to build big ideas, and even bigger companies.  One of his successes, Atcore Systems, was acquired in 2016 by a leading partner in the CRM industry.

Experiencing the impact of various sales and marketing challenges over the years, Josh founded FounderScale. He has made it his mission to help founder-led organizations increase sales. Because of his passion for growth and forward-thinking, he donates his time to the Entrepreneur Organization of Atlanta, guiding and promoting other entrepreneurs through experience sharing and camaraderie. When he’s not scaling his business or connecting with business leaders, you can find him in the recording booth, where he has recorded over 100 pieces of educational content about B2B sales and marketing.

- Josh Sweeney, CEO, FounderScale

How to Scale Revenue with Demand Generation

Without demand generation, lead generation fails! Most business leaders aren’t familiar with Demand Generation yet it is required to make lead generation effective.

In this presentation session you will learn:

  • Most common reason why lead generation fails

  • What demand generation is and why it matters

  • How demand generation creates scalable revenue

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