Cost vs Value - Marketing Analytics That Drive ROI

CAC is the expense incurred by a business to acquire a new customer. We calculate CAC by adding the total amount of sales and marketing expenses and dividing it by the number of new customers within a time period.

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Life Time Value ( LTV ) to Customer Acquisition Cost ( CAC ) Ratio

https://blog.hubspot.com/service/ltv-cac-ratio

The Hard Truth About Acquisition Costs

https://blog.hubspot.com/service/customer-acquisition-study