What is the Niche Focus Process?
The FounderScale Niche Focus process is a way to outsource B2B lead generation in a way that builds brand equity and increases sales.
For many B2B businesses, horizontal solutions like stand-alone cold calling or advertising either don't work or provide short term results. We provide a vertically aligned process that builds your sales and marketing machine.
Focused Sales and Marketing
We complete a product and industry analysis and select a specific market to focus on. While the business continues to run, we focus on a select vertical or product and generate sales.
Continuous reporting helps you spot trends that can then be used to inform sales actions and pivots in real time.
We connect sales data and your sales team enabling them to focus on their time and efforts on leads that actually get results.
Full Execution Plan
Once a vertical or product is selected, we build a holistic sales and marketing plan that will build brand equity, generate sales, and provide ongoing results.
We put you in front of the right people, at the right time; ensuring your name and company are recognized.
By engaging and sharing content from your industry, we position you as a subject matter expert with demonstrated expertise and authority.
Sales and Marketing Machine
Long Term Value
We build a sales and marketing machine that your team can take over and execute. You shouldn't be tied to one vendor for sales results.
Automated processes enable you to double or triple your sales outreach actions while cutting the time and costs associated with prospecting and selling.
Hyper focused, and data informed outreach, enables you to focus your attention on the highest quality leads with the greatest likelihood of converting.