3 Owl
FounderScale Case Study
At a Glance:
Client:
3 Owl
Industry:
Marketing & Creative Agency
Location:
Atlanta, Georgia
Company Size:
11–50 Employees
Background
3 Owl is a digital design agency that helps clients design digital solutions that resonate. They came to FounderScale to refine their marketing and content strategy, as well as enhance client targeting in online spaces.
Services Provided:
- Digital Strategy
- Target Client Analysis
- Web Analytics Review
- Content & Website Direction
“FounderScale was extremely methodical. From day one, I felt like they understood my business and the challenges I faced as a founder.”
Core Problems to Solve
Unclear Client Targeting
The agency didn’t have clear segmentation of their current or ideal clients by industry, role, or geography.
Website & Content Lacked Direction
Without data-driven insight, the team was unsure how to tailor their messaging, layout, and “stickiness” of their content.
Need for Founder-Level Strategic Insight
As a founder-led agency, they needed a strategy partner who understood the nuances of small business growth and marketing.
Quick Wins
Developed a content and website strategy that increased organic leads and LinkedIn traffic
Built a targeted client strategy based on analytics and leadership data
The Solution
FounderScale conducted a six-meeting strategic engagement focused on digital growth. This methodical process included:
- A deep dive into web analytics, client data, and LinkedIn
- Analysis and reporting on client trends by industry, role, and location
- Definition of a target client list to guide messaging and positioning
- Strategy sessions that directly influenced website layout, content themes, and lead gen tactics
The project created a foundation for smarter marketing—resulting in more organic inbound leads and stronger visibility.
“This focused approach increased traffic to our website and my LinkedIn—resulting in more organic leads than ever before."
“FounderScale gave us a tremendous amount of actionable insights in a short period of time.”
Summary (TLDR)
- Clear target audience established by industry, role, and geography
- Website and content strategy refined based on actual client insights
- Increased organic traffic and LinkedIn engagement
- More qualified inbound leads post-launch
- Strategic guidance tailored for founder-led businesses
Schedule a Consultation
FounderScale helps founder-led companies cut through the noise and generate real growth.