Case Study
Freeland Painting (No Case Study as of yet)- epic culture client
Details
Date: May 2020
Website: www.freelandpainting.com
“We needed assistance while we were in a growth phase and FounderScale exceeded our expectations."
The Challenge
Perry Construction Management, an innovator in capital expenditure projects, has earned a proven track record for delivering full-scale Construction Manager (CM) solutions to Fortune 500 companies around the country. A leader in CAPEX projects for food and beverage manufacturers, Perry Construction Management, earned consistent market share without a structured sales and marketing outreach program to solicit new business. Instead, since its launch, the company prioritized service excellence and client satisfaction at every job site. As a result, Perry Construction Management was able to leverage established brand reputation and word-of-mouth referrals from prior and current customers to earn new CM opportunities.
Perry Construction Management owner, Ron Perry, recently recognized the need to expand its existing sales efforts to scale with its growing operations. Perry sought out a third-party provider to enhance sales initiatives within the organization. "At Perry Construction Management, reputation and referrals have always been our two biggest selling resources," Ron said. "However, over the last several years, we've started to grow our enterprises and infrastructure. We wanted to develop a personalized selling strategy with a structured outreach component that would help us amplify and accelerate our current footprint within the food and beverage CAPEX market. FounderScale was able to do just that; providing the sales enablement tools needed for our team to sell more, without overextending our internal sellers. ”
The Solution
Perry Construction Management partnered with FounderScale to create customized sales enablement materials explicitly designed to help the company gain momentum within the capital expenditure vertical. Led by owner Josh Sweeney, FounderScale understands the distinctive growth needs of businesses where founders are typically too busy to focus on spearheading sales and marketing initiatives. "At FounderScale, we take a deep dive into our partners' sales operations to analyze its current resources and strengths," Sweeney noted. "We use this insight to develop a sales approach uniquely suited to each client's specific needs for optimized results. Most importantly, once integrated, our strategies build out a business development infrastructure that takes the friction out of selling and helps close deals faster."
Josh and the FounderScale team collaborated with Perry Construction Management to pinpoint the company's sales assets, materials, processes, and potential gaps to create a comprehensive sales enablement strategy for the CAPEX construction enterprise.
The Results
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%
Increase In Productivty
%
Increase IN Sales
%
Decrease in Meetings
%
Decrease in Emails
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