FounderScale Blog

Marketing Automation: What Is It and Why Does It Work?

Marketing Automation: What Is It and Why Does It Work?

More than 75% of companies are using marketing automation. Two-thirds say it has been an effective tool for lead generation and conversions. It’s also growing in use. Despite a drop in marketing spending overall in 2020 due to COVID concerns, spending on marketing...

Understanding The B2B Buyer Journey To Increase Revenue

Understanding The B2B Buyer Journey To Increase Revenue

The B2B buyer journey represents the complete process a prospect goes through to purchase a solution that solves a business challenge. Every B2B buyer journey goes through various phases. The process begins with the Awareness phase. Awareness is where consumers...

8 Ways to Increase HubSpot User Adoption Quickly

8 Ways to Increase HubSpot User Adoption Quickly

The biggest barrier to using any CRM platform effectively is user adoption. Half of all CRM projects fail because of slow user adoption. It’s not unusual for any new initiative to be greeted with some skepticism from team members. 70% of project managers describe...

After a Sales Person, Founders Need Sales Operations

After a Sales Person, Founders Need Sales Operations

Don't underestimate the importance of sales operations in your business. It's no secret that when a B2B founder launches a business, they do everything, including all the selling. At some point during the growth of the company, they decide to hire sales...

Creating A Sales Engagement Strategy That Stands Out

Creating A Sales Engagement Strategy That Stands Out

A few months back, FounderScale posted a blog, 3 Sales Engagement Events That Drive Prospect Engagement. When we posted to LinkedIn, we got a lot of great comments and feedback, but one response in particular really caught my attention. One of our followers, Peter...

Increase Cyber Security Sales by Becoming a Trusted Partner

Increase Cyber Security Sales by Becoming a Trusted Partner

Our last cyber security article outlines five niche-specific obstacles B2B leaders face when specializing in cyber security sales. The biggest challenge highlighted in the piece is that cyber security executives, based on the very nature of their profession, are more...

Purpose Driven Sales Podcast

 

Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.