FounderScale Blog

Lead Generation vs Demand Generation

Lead Generation vs Demand Generation

Generating leads for your business is an essential ingredient for achieving growth in the digital age. However, it’s critically important to understand how Lead Generation vs Demand Generation programs work to be able to cost-effectively build sustainable demand for...

What is Demand Generation?

What is Demand Generation?

Demand generation is a powerful long-term marketing strategy that helps organizations increase their thought leadership and nurture relationships with potential customers through valuable touchpoints that drive brand awareness.

When brands say they are focusing on demand generation, they are referring to a variety of marketing tactics, such as content creation, pay-per-click advertising and field events, with the goal of establishing high-quality relationships with a target audience over time. 

Purpose Driven Sales Podcast

 

Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.