FounderScale Blog

What is Sales Enablement?

What is Sales Enablement?

Sales enablement is a term that has gained popularity over the last few years. However, many B2B organizations aren’t entirely sure what it is — or if they need it. In its simplest form, sales enablement is the process of providing your sales team with everything...

What is Sales Engagement?

What is Sales Engagement?

Sales engagement refers to any interaction between your sales and marketing team with your prospects and customers. On a basic level, it is communication between sellers and buyers. However, B2B leaders recognize that effective sales engagement requires far more...

What is Sales Outreach?

What is Sales Outreach?

Sales outreach is the proactive action taken by members of the sales team to engage with prospects, contacts of opportunities, and existing customers. For B2B businesses, it is more than merely dialing a number for a cold call. In fact, some of the very best...

5 Ways Sales Leaders Can Increase HubSpot ROI

5 Ways Sales Leaders Can Increase HubSpot ROI

HubSpot is a full-stack software suite that helps businesses manage their sales and marketing. Because it is so robust and offers so many features, it can be challenging to leverage each area of the software and increase Hubspot ROI.   It offers: Customer Relationship...

Five Ways Marketing Operations Helps B2B Leaders

Five Ways Marketing Operations Helps B2B Leaders

Learn how marketing operations can streamline your marketing team to drive more effective campaigns and boost revenue. Marketing leaders in B2B organizations always have a lot on their plates. Small to mid-sized businesses have many initiatives and goals to manage and...

Hubspot CRM Email Templates vs Sequences

Hubspot CRM Email Templates vs Sequences

We recently highlighted that there are 6 different ways to use emails in Hubspot and two of the types that we reviewed are heavily utilized by the HubSpot sales users. The first is email templates which are often used for one-to-one sales emails and second is Hubspot...

Purpose Driven Sales Podcast

 

Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.