Customer Acquisition Cost (CAC) is defined as the total cost associated with gaining a new customer. It is one of the most important metrics for founders to track. Understanding your CAC and how to properly use it to invest in sales and marketing is critical to...
A Fractional CRO can develop and execute effective sales and marketing strategies without the price tag of a full-time executive.
Founders can build a Revenue Generation Forecast to map out how they will fund sales and marketing initiatives to drive scalable growth.
Founders benefit from building scalable revenue by creating repeatable, predictable revenue streams that don’t rely solely on the founder.
What should founders consider before hiring a salesperson? Don’t forget to think about these 6 critical things before you hire.
Creating a marketing budget is a critical first step for founder-led firms who want to move from founder revenue to scalable revenue.
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